Loveable Lips is an Australian owned and formulated lip cosmetics brand. We make lip gloss, liners, balms and treatments - and we started with gloss because it was the thing we most wanted to get right.
✦ Winner
Best Tinted Lip Gloss 2025
Prevention Australia Beauty Awards
Colour you control
Every gloss is buildable. One swipe gives a sheer wash of colour, two or three build to a fuller tint. A shade that looks bold in the tube can always be worn soft, which means you're not locked into one look the moment it touches your lips.
Comfortable enough to forget about
Non-sticky, hydrating, and comfortable for hours. Our formulas use hyaluronic acid, shea butter, jojoba oil and vitamin E - ingredients chosen to condition rather than just coat.
Our range is reviewed by Dr Lauren Thomas, Dermatologist.
Where we're going
The range has grown from a single gloss to ten shades, five liners, a balm collection, a lip scrub and duos that pair each gloss with its matched liner. Lip oils are next.
About Loveable Lips
Loveable Lips is an Australian owned and formulated lip cosmetics brand. We make lip gloss, liners, balms and treatments - and we started with gloss because it was the thing we most wanted to get right.
Colour you control
Every gloss is buildable. One swipe gives a sheer wash of colour, two or three build to a fuller tint. A shade that looks bold in the tube can always be worn soft, which means you're not locked into one look the moment it touches your lips.
Comfortable enough to forget about
Non-sticky, hydrating, and comfortable for hours. Our formulas use hyaluronic acid, shea butter, jojoba oil and vitamin E - ingredients chosen to condition rather than just coat.
Our range is reviewed by Dr Lauren Thomas, Dermatologist.
Recognised
In 2025 our tinted lip gloss won Best Tinted Lip Gloss at the Prevention Australia Beauty Awards.
Vegan and cruelty-free
No animal ingredients, and never tested on animals. Australian owned and formulated, with products made to our specifications.
Where we're going
The range has grown from a single gloss to ten shades, five liners, a balm collection, a lip scrub and duos that pair each gloss with its matched liner. Lip oils are next.