Prevention Australia Beauty Awards — Winner 2025
Why Loveable Lips
More than shine.
A gloss you can wear sheer or build up, made with ingredients that condition rather than just coat.
Colour you control
No more buying a shade that only works one way. The same gloss goes from an everyday wash to a full evening tint, so one tube covers more than one occasion.
Made to condition
Smooth from the first swipe. Shea butter, jojoba oil, castor oil and vitamin E in the glosses. Hyaluronic acid in the balms. Formulas built to condition rather than just coat.
Judged, not just claimed
Winner of Best Tinted Lip Gloss at the 2025 Prevention Australia Beauty Awards, where judges praised its weightless feel, hydration and non-sticky wear.
“A non-sticky but glossy finish, making it suitable for all-day wear.”
Dr Lauren Thomas · Dermatologist
Lip Balm
Five balms. Five jobs.
Most balms do one thing. Ours are formulated for what your lips actually need that day - so you pick by the problem, not the packaging.
- Dry Bare Essence with vitamin E
- Sore Velvet Renew with vitamin B5
- Dull Peach Radiance with vitamin C
- Tight Hydrate Luxe draws moisture in and holds it
- Fine lines Petal Plump with collagen
Loved by real women
Everyday formulas, beautifully worn.
Complete the look
Everything you need. Nothing you don’t.
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Cruelty-Free
Vegan across the range
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Free Shipping
On all orders over $50
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Fast Dispatch
Ships from Australia
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30-Day Guarantee
We’ll make it right
FAQs
What are the main types of lip products and what do they do?
The main types of lip products each play a different role in your routine:
- Lip balm — Helps moisturise and soften the lips, making it ideal for daily care and dry-lip moments.
- Lip gloss — Adds shine, colour and a luminous look, giving lips that fresh, juicy finish.
- Lip liner — Helps define the lips, create cleaner edges and support a more polished lip look.
- Lip treatments — Give lips extra care when they feel dry, dull, flaky or in need of a little more support.
What ingredients should I look for in good lip care products?
When looking for good lip care products, choose formulas with humectants like hyaluronic acid and glycerin, which help pull moisture into the thin, fragile skin of the lips, making them great for dry or dehydrated lips. It's also worth looking for conditioning ingredients like vitamin E, shea butter, jojoba oil and castor seed oil to help lips feel softer and smoother throughout the day.
Why is lip care important?
Lip care is important because the skin on your lips is uniquely thin and delicate, so it can dry out quickly from weather, eating, drinking and wearing makeup. Lips also do not have the same natural oil and sweat glands as other areas of the face, which is why they can feel tight, rough or flaky faster than you expect. A good lip care routine helps keep lips feeling smooth, moisturised and ready for whatever you want to layer on top.
What is the difference between regular and vegan lip products?
Some lip products contain animal-derived ingredients such as beeswax, lanolin or carmine. Vegan lip products are made without animal-derived ingredients.
Loveable Lips products are 100% cruelty-free and vegan, with no animal-derived ingredients and no animal testing. The brand is also officially certified by Vegan Australia.