Gorgeous lipgloss and SO pigmented!!
$59.95 gloss for $19 when you spend $79
Berry Allure Lip Gloss and Berry Defined Lip Liner are made to be worn together - the liner shapes and defines, the gloss layers over the top. Wear the gloss sheer for a soft berry wash, or build it up for a fuller tint. The effect is yours to control.
Includes:
• Berry Allure Lip Gloss (6ml)
• Berry Defined Lip Liner
Bought separately, $84.90.
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The gloss is buildable, so the colour is yours to dial in - a sheer wash on one swipe, a fuller tint with two or three. A shade that looks bold in the tube can always be worn soft.
Berry Allure is a cool shade, so it sits naturally against pink and neutral undertones - but worn sheer it works on warm skin too.
Line and fill your lips with Berry Defined first, then layer the gloss over the top for a defined, fuller finish that holds its shape. For something softer, skip the fill - just define the edge with the liner and dab the gloss on with a fingertip.
Want to try the shade before committing? Build your own mini set of 5 and find your shade first.
Draws in and holds moisture, so lips stay soft and cushioned — not dry or tight.
A rich butter that conditions and softens for a smooth, comfortable finish.
Closely mimics your skin's own oils to smooth and nourish without heaviness.
An antioxidant that conditions and helps protect lips through the day.
Key Ingredients
Ricinus Communis Seed Oil
A conditioning plant based oil that helps create a smooth, glossy finish while supporting a soft and comfortable feel on the lips.
Bis Diglyceryl Polyacyladipate 2
A moisturising emollient that gives the gloss its cushiony feel and helps lips feel soft, smooth and nourished.
Triisostearin
A rich emollient that helps improve slip and comfort, allowing the gloss to glide beautifully across the lips.
Butyrospermum Parkii Butter
Also known as shea butter, this nourishing butter helps condition the lips and support a soft, comfortable finish.
Simmondsia Chinensis Seed Oil
Also known as jojoba oil, this ingredient helps soften and condition the lips while supporting a smooth finish.
Sodium Hyaluronate
A hydrating ingredient known for helping attract and hold moisture, leaving lips looking smoother and more supple.
Tocopheryl Acetate
A form of vitamin E that helps condition the lips and support a nourished feel.
Full Ingredients
Ricinus Communis Seed Oil, Bis Diglyceryl Polyacyladipate 2, Triisostearin, Butyrospermum Parkii Butter, Ethylhexyl Palmitate, Helianthus Annuus Seed Oil, Oryza Sativa Bran Wax, Polyisobutene, CI 77491, Simmondsia Chinensis Seed Oil, Ascorbyl Palmitate, Tocopheryl Acetate, Silica Dimethyl Silylate, Raphanus Sativus Root Extract, Phenoxyethanol, Ethylhexylglycerin, Curcuma Longa Root Oil, Resveratrol, CI 45410, CI 77499, Synthetic Fluorphlogopite, Essence (Coconut, Vanilla).
Contact us within 30 days of delivery and we'll make it right. Unused products can be returned for a refund; for hygiene reasons used lip products can't be. If the shade isn't working, get in touch - a shade exchange or store credit is usually possible. Faulty or incorrect items: we cover return postage.


Overall rating: 5.0 / 5 from 136 reviews.
Gorgeous lipgloss and SO pigmented!!
Georgia P. 5/5 Verified
This is one of the best lip liners I’ve ever used. Love the twist pencil so no sharpening required and it’s sooo soft and moisturising too without moving out of place.
Renee M. 5/5 Verified
Store owner replied: Love hearing it’s one of the best you’ve used, Renee!
Both the lip gloss and lip liner felt incredibly smooth and comfortable on my lips. They applied effortlessly, and the gloss gave my lips a beautiful, glossy finish. I really enjoyed using the Lovable Lips products!
Kritika S. 5/5 Verified
Store owner replied: So glad you’re loving how smooth and comfortable it feels, Kritika!
Love how the lipliner just glides on so seamlessly. It's nourishing and feels nice on my lips.
Anthea G. 5/5 Verified
Store owner replied: So glad you’re loving how smoothly Enchanted Edge glides on, Anthea! 💗
Beautiful colour, easy to apply, glides on smoothly pairs well with berry charm gloss.
Lauren E. 5/5 Verified
Store owner replied: So glad you’re loving how smoothly Enchanted Edge glides on, Lauren.
This is such a gorgeous shade. The liner glides on smoothly, is easy to blend, and gives the lips a defined, polished look🍒
Sumaiya S. 5/5 Verified
Store owner replied: So glad you’re loving the shade and easy glide, Sumaiya
The Enchanted Edge Lip Liner has quickly become one of those shades I keep reaching for. It’s a gorgeous cool plum-berry that gives just enough definition without feeling too dark or heavy. It glides on easily, is simple to blend and looks just as good on its own as it does paired with Berry Charm Lip Gloss. I especially love slightly overlining and then softening the edges for a fuller-looking lip. Such an easy berry shade to wear. 💜
Samantha M. 5/5 Verified
Store owner replied: So glad Enchanted Edge has become one you keep reaching for, Samantha.
This lip liner is so adorable! Big fan of the retractable part to it so no need to ever sharpen so I won’t ever waste product or break the pencil! This liner gives a pretty red hue that’s not over powering, stays on my lips and feels nice and hydrating to wear. This does not dry out my lips while wearing, big fan!
Emily M. 5/5 Verified
Store owner replied: So glad you’re loving the easy application and comfortable feel, Emily.
I’ve only just started using lip liner and I love this! It went on so nicely, it’s subtle and the colour is beautiful!!! I have been using this every single day!
Dannie T. 5/5 Verified
Store owner replied: Love that Enchanted Edge has become an everyday favourite, Dannie.
The easiest liner I’ve used! So pigmented but easy to control. In my picture I am wearing it with the berry charm lip gloss and the colours together work so well.
Carlee W. 5/5 Verified
Store owner replied: So glad you’re loving how easy Enchanted Edge is to control, Carlee.
Really loving the Berry Charm lip liner! The colour is beautiful, easy to apply, and gives my lips a nicely defined look without feeling dry. It glides on smoothly and pairs perfectly with my lip gloss or lipstick. Such an easy everyday lip essential, especially when I want my lips to look more polished and defined.
Bhargavi M. 5/5 Verified
Store owner replied: Thank you, Bhargavi. So glad Enchanted Edge gives you that easy, defined finish.
Beautiful liner, easy to apply and lovely colour!
Kaitlyn G. 5/5
Easy to apply and it’s really pigmented!
Bianca 5/5 Verified
Store owner replied: So glad you love the easy application and rich pigment, Bianca.
Love the practicality of this liner. Smooth application, provides awesome definition and LASTS! Highly recommend !
Paige A. 5/5 Verified
Store owner replied: So glad you love the smooth application and lasting definition, Paige.
The colour, the feel! This lasts for so long too I wore it for a whole day and it was still on after hours. Really recommend it
J L. 5/5 Verified
Store owner replied: Thank you. We’re so happy you’re loving the colour, feel and all-day wear of Berry Allure.
The perfect tone
Kayla A. 5/5 Verified
Store owner replied: Thank you, Kayla. We’re so happy you found your perfect tone.
The enchanted liner pairs perfect with the mystic magic lip gloss. Love the wearability and the smooth texture of the lip liner. Also, most importantly … it stays on !
Madelyn B. 5/5 Verified
Store owner replied: Thank you! We’re so glad you’re loving how Enchanted Edge pairs with Mystic Magic.
Love love love!! Natural colour meaning I can wear it without or without lipgloss! Doesn’t feel dry or flakey!
Dana 5/5 Verified
Store owner replied: Thank you, Dana. We’re so happy you’re loving the natural colour and how easy it is to wear every day.
This lip liner has been such a good find. The color is perfect and matches so well with different lip combos. The quality is great, it’s creamy enough to apply easily but still long-lasting. It makes my lips look more defined without feeling dry.
Luisa 5/5 Verified
I love that this glass is so shiny makes my lips feel so hydrated and I just feel gorgeous
Hails 5/5 Verified
love the texture on my lips. Also the pigmentation 💗
Hafsah B. 5/5 Verified
Goes on smoothly and lasts well
Kylie 5/5 Verified
A great pop of colour, total game changer for me as someone who rarely wears lipsticks as it always smudges! This goes on easily and you don’t even need to sharpen. Perfect little liner 💋
Ginger H. 5/5 Verified
Very easy to apply, and the colour shade i chose was amazing and suited my lips and skin
Samar A. 5/5 Verified
This lip Gloss is so Glossy and keep my lips hydrated and plump ! Stay for hours ! So so juicy !!!
Nikhila C. 5/5 Verified
This gloss is EVERYTHING. I can’t even explain how juicy and glossy it looks on the lips 🥰✨ The shine is unreal — super glassy and reflective — but what I love most is that it’s not sticky at all. It feels so lightweight and comfortable, yet still gives that plump, hydrated look. It literally makes your lips look healthier, fuller, and more radiant instantly. I keep reapplying it just because of how pretty it looks 🤍
Christine S. 5/5 Verified
Obsessed. The colour is that perfect rich berry, bold but still wearable, and it instantly makes your lips look fuller and more defined. The shine is super glossy without being sticky (a rare win), and it feels really hydrating on. It’s one of those glosses you throw on and suddenly look a bit more put together… even if the rest of you isn’t 😌
Hayles 5/5 Verified
This lip liner is everything! The shade is literally perfection. It goes on so smoothly and is pigmented. Easy to line the lips and blend. This is definitely my favourite and will be my go to every time. 🩷💋
Brooke K. 5/5 Verified
Love this liner to be used with or without gloss, love how it easy to use and applies effortlessly.
Brooke S. 5/5 Verified
The glossiness and shine is incredible. Long lasting and super impressed
Jessie 5/5 Verified
Goes on soo buttery smooth and is the perfect shade to be matched with the mystic magic gloss! The ultimate lip combo my go to since trying it! Even just alone with clear gloss looks soo good 😍
Lea N. 5/5 Verified
The color is my most fave and very pigmented. So soft and gives that beautiful look! Highly recommended
Rabia Z. 5/5 Verified
So in love with this colour and application!!!
Natasha E. 5/5 Verified
Gentle gliding and pigmented lip liner that is retractable. No sharpening required! It's easy to apply and long lasting
Lily 4/5 Verified
Store owner replied: Thank you, Lily! You've nailed exactly what we love about Enchanted Edge - that retractable, no-sharpening ease with proper pigment and staying power. So glad it's working beautifully for you.
Absolutely DIVINE colour. The formula is so beautiful it just glides on the lip giving cutting edge definition. Will be my new go to liner!
Ashley S. 5/5 Verified
Such a stunning formula not sticky and lasts so well
Sharntae S. 5/5 Verified
such a pigmented liner! i love how it’s easy to use and glides on the lips. it’s pigmented, but also able to fluff it out with a brush or my finger to blur it across my lips to wear on its own. such a gorgeous shade!
Ashley M. 5/5 Verified
This berry allure lip gloss is gorgeous! Super shiny but not sticky, and it feels lightweight on the lips. I love the finish—it makes my lips look plump and polished all day!
Nichola Z. 5/5 Verified
I love the Loveable lipgloss as it keeps my lips hydrated and make me look great, anytime, anywhere 😊
Via Margarita B. 5/5 Verified
I love this lip gloss. It was so glossy without that sticky feeling (which I don’t normally like so typically avoid lip glosses because of this reason). Thankfully this just felt hydrating and glossy without the sticky feeling. This berry shade was so pretty and paired with the liner made a perfect combo
Tiahn R. 5/5 Verified

