Berry Allure Lip Gloss
- Regular price
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$59.95
Berry Allure is a deep, cool berry red with a creamy, non-shimmer finish. Wear it sheer for a soft stained-lip wash, or build it up for a full, rich berry - the effect is yours to control. The base stays smooth and non-sticky, and comfortable for hours.
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Complete the look
Berry Defined is the matched liner for Berry Allure. Buy them together and save - $79 for the pair, $84.90 separately.
Shop the duo - gloss + liner, $79Just after the liner? Berry Defined Lip Liner, $24.95
Not sure it's your shade?
Every gloss is buildable, so the colour is yours to dial in - a sheer wash on one swipe, a fuller tint with two or three. A shade that looks bold in the tube can always be worn soft.
Cool berries like Berry Allure suit pink and blue undertones - it reads crisp and true rather than warm, and deepens beautifully when you build it up.
How you apply it changes the look, too: two dabs on the top and bottom lip blended with a fingertip for a soft, natural wash - or line and fill your lips first, then layer gloss over the top for a defined, fuller finish.
Still deciding? Try five minis first and find yours before you buy big.
Made with
Hyaluronic Acid
Draws in and holds moisture, so lips stay soft and cushioned — not dry or tight.
Shea Butter
A rich butter that conditions and softens for a smooth, comfortable finish.
Jojoba Oil
Closely mimics your skin's own oils to smooth and nourish without heaviness.
Vitamin E
An antioxidant that conditions and helps protect lips through the day.
Why You’ll Love It
INGREDIENTS & Dermatologist review
Key Ingredients
Ricinus Communis Seed Oil
A conditioning plant based oil that helps create a smooth, glossy finish while supporting a soft and comfortable feel on the lips.
Bis Diglyceryl Polyacyladipate 2
A moisturising emollient that gives the gloss its cushiony feel and helps lips feel soft, smooth and nourished.
Triisostearin
A rich emollient that helps improve slip and comfort, allowing the gloss to glide beautifully across the lips.
Butyrospermum Parkii Butter
Also known as shea butter, this nourishing butter helps condition the lips and support a soft, comfortable finish.
Simmondsia Chinensis Seed Oil
Also known as jojoba oil, this ingredient helps soften and condition the lips while supporting a smooth finish.
Sodium Hyaluronate
A hydrating ingredient known for helping attract and hold moisture, leaving lips looking smoother and more supple.
Tocopheryl Acetate
A form of vitamin E that helps condition the lips and support a nourished feel.
Full Ingredients
Ricinus Communis Seed Oil, Bis Diglyceryl Polyacyladipate 2, Triisostearin, Butyrospermum Parkii Butter, Ethylhexyl Palmitate, Helianthus Annuus Seed Oil, Oryza Sativa Bran Wax, Polyisobutene, CI 77491, Simmondsia Chinensis Seed Oil, Ascorbyl Palmitate, Tocopheryl Acetate, Silica Dimethyl Silylate, Raphanus Sativus Root Extract, Phenoxyethanol, Ethylhexylglycerin, Curcuma Longa Root Oil, Resveratrol, CI 45410, CI 77499, Synthetic Fluorphlogopite, Essence (Coconut, Vanilla).
Shop with Confidence
Contact us within 30 days of delivery and we'll make it right. Unused products can be returned for a refund; for hygiene reasons used lip products can't be. If the shade isn't working, get in touch - a shade exchange or store credit is usually possible. Faulty or incorrect items: we cover return postage.
