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Berry Charm Lip Gloss
- Regular price
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$59.95
Berry Charm is a cool plum berry with a creamy, non-shimmer finish. Wear it sheer for a soft berry stain, or build it up for a rich, bold plum - the effect is yours to control. The base stays smooth and non-sticky, and comfortable for hours.
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Complete the look
Enchanted Edge is the matched liner for Berry Charm. Buy them together and save - $79 for the pair, $84.90 separately.
Shop the duo - gloss + liner, $79Just after the liner? Enchanted Edge Lip Liner, $24.95
Not sure it's your shade?
Every gloss is buildable, so the colour is yours to dial in - a sheer wash on one swipe, a fuller tint with two or three. A shade that looks bold in the tube can always be worn soft.
Berry Charm is a cool plum berry - rich and jewel-toned, but a soft berry stain when worn sheer. Cool berries like this suit pink and blue undertones.
How you apply it changes the look, too: two dabs on the top and bottom lip blended with a fingertip for a soft, natural wash - or line and fill your lips first, then layer gloss over the top for a defined, fuller finish.
Still deciding? Try five minis first and find yours before you buy big.
Made with
Hyaluronic Acid
Draws in and holds moisture, so lips stay soft and cushioned — not dry or tight.
Shea Butter
A rich butter that conditions and softens for a smooth, comfortable finish.
Jojoba Oil
Closely mimics your skin's own oils to smooth and nourish without heaviness.
Vitamin E
An antioxidant that conditions and helps protect lips through the day.
Why You’ll Love It
Berry Charm isn’t just bold – it’s confidence in gloss form. The kind of shade that instantly elevates your look and makes you feel put together with minimal effort.
This rich berry tone enhances your natural lip colour with depth and shine, making it perfect for moments when you want a little extra impact without sacrificing comfort or wearability.
Bold, glossy shine: A smooth, glassy finish that gives lips a fuller-looking, polished appearance.
Lightweight, non-sticky feel: Powered by SilkAura, it glides on smoothly and feels comfortable all day.
Hydration that lasts: A nourishing formula helps keep lips soft, smooth, and moisturised.
Statement made easy: One swipe delivers rich colour and confidence, day or night.
Perfect match: Pair it with Enchanted Edge Lip Liner for added shape and a more defined finish.
INGREDIENTS & Dermatologist review
Key Ingredients
Ricinus Communis Seed Oil
A conditioning plant based oil that helps create a smooth, glossy finish while supporting a soft and comfortable feel on the lips.
Bis Diglyceryl Polyacyladipate 2
A moisturising emollient that gives the gloss its cushiony feel and helps lips feel soft, smooth and nourished.
Triisostearin
A rich emollient that helps improve slip and comfort, allowing the gloss to glide beautifully across the lips.
Butyrospermum Parkii Butter
Also known as shea butter, this nourishing butter helps condition the lips and support a soft, comfortable finish.
Simmondsia Chinensis Seed Oil
Also known as jojoba oil, this ingredient helps soften and condition the lips while supporting a smooth finish.
Sodium Hyaluronate
A hydrating ingredient known for helping attract and hold moisture, leaving lips looking smoother and more supple.
Tocopheryl Acetate
A form of vitamin E that helps condition the lips and support a nourished feel.
Full Ingredients
Ricinus Communis Seed Oil, Bis Diglyceryl Polyacyladipate 2, Triisostearin, Butyrospermum Parkii Butter, Ethylhexyl Palmitate, Helianthus Annuus Seed Oil, Oryza Sativa Bran Wax, Polyisobutene, CI 77491, Simmondsia Chinensis Seed Oil, Ascorbyl Palmitate, Tocopheryl Acetate, Silica Dimethyl Silylate, Raphanus Sativus Root Extract, Phenoxyethanol, Ethylhexylglycerin, Curcuma Longa Root Oil, Resveratrol, CI 45410, CI 77499, Synthetic Fluorphlogopite, Essence (Coconut, Vanilla).
Shop with Confidence
Contact us within 30 days of delivery and we'll make it right. Unused products can be returned for a refund; for hygiene reasons used lip products can't be. If the shade isn't working, get in touch - a shade exchange or store credit is usually possible. Faulty or incorrect items: we cover return postage.




