$59.95 gloss for $19 when you spend $79
Berry Defined is a deep berry that outlines and sculpts with clean, velvety precision. Wear it light for a soft, natural edge, or line and fill for a fuller, brighter berry. The creamy formula glides on without dragging, and it rarely needs sharpening - though a sharpener is built into the cap if you ever want a crisper point.
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Berry Defined is matched to three glosses - line and fill with the liner, then layer the gloss over the top.
Each duo is the gloss and its matched liner together - $79, or $84.90 bought separately.
Shea Butter
A rich butter that keeps the formula creamy, so the liner glides instead of dragging.
Jojoba Seed Oil
Closely mimics your skin's own oils to condition and soften as you wear it.
Sodium Hyaluronate
The hydrating form of hyaluronic acid - draws in moisture so lips stay smooth, not dry.
Vitamin E
An antioxidant that conditions and helps protect lips through the day.
Contact us within 30 days of delivery and we'll make it right. Unused products can be returned for a refund; for hygiene reasons used lip products can't be. If the shade isn't working, get in touch - a shade exchange or store credit is usually possible. Faulty or incorrect items: we cover return postage.
Overall rating: 5.0 / 5 from 57 reviews.
Love this lip liner! It is so smooth and easy to apply, with a really creamy feel that does not tug on the lips. The berry shade gives just the right amount of definition and colour, and it is super easy to wear on its own or paired with a gloss. Such a pretty everyday shade!
Store owner replied: Thank you, Savannah! So glad you’re loving the creamy feel, easy application and beautiful berry shade.
This liner defined my lips so well and it is such a beautiful color ! It goes perfect with the mulberry muse gloss
Store owner replied: Thank you, Crystal! So glad Berry Defined gives you the definition you wanted and pairs so well with Mulberry Muse.
I love the colour and how long lasting this is, it’s my daily routine , super lightweight and gives my lips a plumber look 🤍
Store owner replied: Thank you. We’re so glad you’re loving the colour and long-lasting wear.
I love that it’s so easy and glides on and just sits so nice on my lip
So easily wearable and pigmented
I’m actually obsessed with this lip liner… like it genuinely changed how my lips look 😭✨ The formula is so smooth and glides on effortlessly without dragging, and the way it defines and sculpts the lips is just insane. It gives that clean, lifted shape that makes everything look instantly more put together. I also love how it doesn’t feel dry at all — it just sits perfectly and makes your lips look fuller and more structured in the most natural way 💋
Obsessed is a strong word… but here we are. I picked up the Berry Defined Lip Liner and it’s one of those low-effort, high-impact products, creamy enough to glide on without dragging, but still precise so you’re not freehanding chaos around your lips. The shade is that perfect cool-toned berry that somehow makes you look instantly more put together (even if the rest of your life is running on vibes), and it actually holds your lipstick/gloss in place without drying your lips out by mid-afternoon. You can wear it softly blurred or fully filled and it still looks chic, plus it feels nourishing rather than like punishment. Honestly, it’s giving “effortless but polished” energy and I will absolutely be repurchasing.
The liner is so creamy and doesn’t break, lasts and pairs perfectly with the gloss for a long lasting look. Highly recommend them both
The liner is so pretty and su h a smooth application
I’m obsessed with the creaminess of this formula the way it doesn’t bleed and sits so nicely is stunning
The berry defined lipliner glides on so easily and stays put all day. It defines my lips perfectly without drying them out. Honestly, it’s now my go-to for both natural and bold looks
This lip liner is so easy to apply because it’s soft and easy to use. It basically glides over your lips. I’ve tried so many chalky ones that are soooo hard to apply nicely so having this texture is a game changer. This berry lip liner paired with the berry allure lip gloss has been my fav combo now😮💨😍
I used to be scared of red but this is such a nice true red and pairs so well with the red gloss. Love for a white outfit- so gorgeous and effortless
Love! Such a gorgeous cocoa, the perfect liner xx
So creamy and smooth! Absolutely love this berry colour 🤍
Easy to apply and such a gorgeous colour
Pairs perfectly with berry allure gloss! So pigmented and great for date night!
So happy to try this Berry Defined Lip liner. It gently glides on my lips and the colour is so pretty - not that dark or pink. It really defines the lips. Highly recommended!!
This lip liner was so easy to apply it glided onto my lips so easily and paired so nicely with the berry allure. Highly recommend
Obsessed with the colour of this!! So easy to apply & pairs perfectly with the gloss! 💋 ❤️🔥
The Loveable Lips red lip liner is so easy to work with. It glides on smoothly without dragging and makes shaping the lips effortless. The colour is a really flattering red that pairs perfectly with a gloss or on its own, and it helps everything stay in place without feeling dry.
It just glides so smoothly on lips. The formulation is so buttery . It is very pigmented. The berry color looks so pretty on every skin tone.
Truly love the deep color and how smoothly this lip liner glides. It’s deeply pigmented and smooth like butter. The retractable packaging makes it super easy to apply without carrying a sharper around or wasting product. Perfect when paired with Berry allure lip gloss.
This is such a rich colour, it's gorgeous. When applying, it's quite creamy and glides smoothly. I used it underneath my lip gloss and it definitely helped support the colour intensity and improved the length of wear.
Smooth lip liner!
Absolutely love love love this lipliner ,it’s so smooth to apply and goes so well with the berry allure gloss.
Sooo good and not like other lipliners this one is actually soft and smooth it doesn’t get dry 😍😍😍😍
Berry bold and beautifully defined We love that this lip liner glides on smooth, and it’s also infused with jojoba oil and vitamin E giving it a pop of color. 💄
Absolutely loving this smooth lip liner – it glides on like butter, feels amazing on the lips and skin!
Gorgeous colour that matches perfectly with the berry allure gloss. Glides on so easily and stayed on all day. No dry or peeling lips
Absolutely loving this smooth lip liner – it glides on like butter, feels amazing on the lips and skin!
I have the Berry Defined lip liner and I really love both the quality and the shade of this lip liner. It’s very nice and creamy, glides smoothly on the lips and its retractable so need of hunting down a sharpener to sharpen it. I pair it with my gloss in the shade Mystic Magic to define my lips for an immaculate look!
Creamy, precise, and super long-lasting! The shade is a perfect match for my berry gloss and defines my lips without drying them out. A must-have combo!
The shade is a stunning deep berry tone — rich, flattering, and perfect for adding definition or wearing on its own for a bold, matte look.
Berry Defined is bold, smooth, and seriously flattering. The rich berry-mauve tone gives my lips that perfect touch of drama without being too overpowering. I love how creamy and pigmented it is — it glides on effortlessly and adds instant shape and fullness. Whether I pair it with a gloss or wear it solo, it always makes my lips pop. This one's a staple for when I want to elevate a simple look with just one swipe.
Love this liner and well Paired with the berry gloss. Really made my lips pop
If you’re looking to define your pout with precision, pigment, and a touch of juicy sophistication, Berry Defined is the lip liner that delivers every time. Berry Defined is a rich berry-mauve deep enough to add drama, but neutral enough to pair with a wide range of lipstick shades, from soft nudes to bold reds. It adds depth and shape to your lips without overpowering your natural tone. Perfect for both day wear and evening glam.
Midnight Muse is where elegance meets edge. If you’re after a liner that adds depth, drama, and just the right hint of mystery to your look, this shade is an absolute must have. Midnight Muse is a rich navy with a subtle midnight shimmer. It’s more unique than classic black, yet still totally wearable for everyday glam or a sultry night out look. My new fav
Lovely colour
Love the boldness of the red! And the liner is so easy to apply and lasts ages!
